My resume.

 

I’m a visionary creative leader with over 25 years of experience developing nationally acclaimed campaigns that launch products, shift behavior, ignite advocacy, and serve the public good. Based in the D.C. market, I’ve had the privilege of working with top global agencies and leading integrated marketing efforts for premier organizations including NIH, HHS, CDC, FDIC, Campbell’s, Crayola, Marriott, and the Washington Post.

Over the years, I’ve built lasting client relationships, driven agency growth, won multimillion-dollar accounts, and empowered creative teams to realize their full potential. My work blends strategic insight with creative excellence to solve complex challenges with clarity and impact.

In 2018, I was honored as one of Ogilvy’s top 30 leaders nationally, and in 2019, I spoke at the DC Addys after receiving the Best in Show award—two milestones that reflect both the creative and leadership contributions I bring to every team and campaign

experience

Fors Marsh Group | Senior Creative Director | 2022 - present
Key member of the creative leadership team shaping national health and social-impact campaigns.

Leadership & Culture

  • Lead a team of copywriters, designers, art directors, producers and freelancers developing integrated campaigns for national clients.

  • Helped shape organizational growth by leading key senior hires, including the Head of Strategy and Head of Production.

  • Co-developing a new, agency-wide creative brief process with the Head of Strategy to strengthen alignment, improve insight integration, and elevate creative outcomes.

  • Collaborate with Creative Operations and the Head of Production to build a comprehensive forecasting system that allocates contract funds across multiple initiatives, ensuring strategic resource and budget alignment for priority work.

  • Helped federal clients navigate the new administration environment, prioritizing and pivoting key initiatives to align with shifting federal priorities and sustain program impact.

  • Co-led the 2022 Fors Marsh corporate rebrand, redefining visual identity, brand voice, and positioning, and overseeing creative across web, collateral and social.

  • Delivered company-wide presentations on professional branding, guiding teams in building a stronger online presence and greater influence.

  • A key contributor in winning new business by developing pitch-winning creative concepts and leading high-stakes proposal presentations.

  • Partnering with federal clients to advance responsible AI use and creative transparency, integrating new tools within rigorous compliance and ethical frameworks.

Campaign Highlights

  • NEI | National Eye Institute Rebrand
    Leading a comprehensive rebrand across web, collateral, and social—modernizing the institute’s digital presence, improving accessibility, and elevating NEI’s national leadership in vision research.

  • HHS Giving = Living
    Led creative development for the national blood and plasma donation campaign, generating 400M+ impressions and driving 500K new website users in seven months.

  • NINDS | Mind Your Risks
    Directed a high-impact refresh that produced a 1,000% increase in website traffic month-over-month and 2M+ paid social impressions in the first month.

  • NIH | Know Stroke

    Led the national rebrand and launch, delivering 52K users and 88K page views in the first 90 days while reframing public perceptions of stroke with an inspiring, education- driven narrative.

ICF Next, Fors Marsh, Subject Matter, Advoc 8 | Creative Director Consultant | 2021

Providing creative counsel, creative strategy and new business development. Managing creative teams, client presentations, concept development and production.

  • Provided senior creative leadership, brand strategy, new business development, and team oversight for agencies and federal accounts.

  • Directed creative for ICF Next’s Office of Minority Health account, managing designers, art directors, and writers producing national vaccine-confidence campaigns for underserved communities.

  • Partnered with Fors Marsh to secure the CDC Bring Your Brave and Screen for Life accounts.

OGILVY | Senior Vice President, Creative Director | 2010 - 2020

Led Ogilvy DC’s creative vision while cultivating and managing creative teams and national campaigns. Oversaw the creative strategy, concept development and production of Ogilvy DC’s most recent award winning campaign, #22Victories. Collaborated with strategists, researchers, brand planners, producers and account managers—to ensure work was effective, on budget and exceeded performance metrics.

  • Managed and inspired a team of art directors, designers, copywriters, producers and freelance staff.

  • One of thirty women nationally selected to be in Ogilvy’s 30 for 30 program in 2018, an initiative to elevate women leaders within the company. Created a film for Ogilvy’s global CEO to showcase the program internationally.

  • Led the Women’s Leadership Professional Network to champion female talent and leadership. Held quarterly events for the DC community, including speed mentoring, brand workshops, self defense classes and panel discussions.

  • Inspired a culture of creativity by hosting weekly creative meetings, happy hours and attending local and national creative events.

  • Oversaw creative strategy, concept development, and production on campaigns, including:

  • Medela | Pitched, won and created the #22Victories campaign to encourage new breastfeeding moms. The social campaign reached more than 90 million people through traditional media, social media and blog posts. It resulted in 30% increased visits to Medela’s Instagram with approximately 8,000 new followers and 80,000 overall visits between June and November 2018 and resulted in nearly 1.3 million engagements on Medela’s social channels. Won multiple national industry awards.

  • HHS | Created and led the What is Brain Health? campaign to educate older Americans about the importance of taking care of their brains. The multi-year campaign featured Marcia Gay Harden and Hector Elizondo in TV, radio, OOH and social media advertising. We also worked with local and national partners to sponsor brain healthy community events. The campaign earned 147 million media impressions, drove over 415K visitors to BrainHealth.gov and created a strong online presence on Facebook with over 67K fans. Won multiple national awards.

  • National Association of Broadcasters | Pitched, won and created the campaign Ok2Talk to destigmatize mental illness by creating an online community where teens could share their personal stories of recovery and hope. Within the first two months of launch, the number of helpline calls increased by 7% and within a year reached an audience of 1.3 billion people with over $35 million in donated media.

  • CDC | Led the rebrand for the national PSA campaign, Inside Knowledge, that brought awareness to gynecologic cancer through videos, digital and social platforms. 

  • USDA | Led major rebranding, including new identity system and positioning for Rural Development to educate people that rural America is integral to America’s spirit and character and provides all Americans with their everyday essentials.​

  • NINDS | Created national campaign and website for Mind Your Risks to bring awareness  to the link between stroke and dementia and how they are more likely to affect people with high blood pressure.

  • CDC and The White House | Created social content for the Crisis Next Door campaign using user-generated videos and heartbreaking statistics to bring awareness to the ongoing opioid crisis. 

Other notable clients | National Heart, Lung and Blood Institute, IRS, FEMA, Merck, New York University, CMS, Yellowstone National Park, INOVA and First 5 LA.

PORTER NOVELLI | Senior Designer - Creative Director | 1995 - 2010

Advanced from Senior Art Director to Creative Director to produce award-winning campaigns at a national level:

  • American Lung Association | Created the Quitter in You campaign, which was chosen as one of PR Week’s highlighted campaigns in 2010. The campaign featured print, video and marketing materials for the national launch.

  • March of Dimes | Launched National Premature Day through an integrated marketing campaign that brought attention to premature infant birth through TV, print and radio.  

  • FDIC | Launched a national integrated campaign, Never Lose a Penny, featuring Suze Orman, a celebrity personal finance expert, to help Americans understand how to use FDIC insurance to protect their money.

  • Crayola | Partnered with celebrity moms and their children to create the book Celebrate the Scribble to promote the launch of Crayola’s new line of triangular crayons for preschoolers. The campaign brought awareness to the significance of creativity on early childhood development.

  • Marriott | Featured in Print’s Regional Design Annual for Marriott’s Inn-credible Ways to Stay in Touch campaign. 

  • Snack Food Association | Featured in Print’s Regional Design Annual for the National Snack Food Month promotional campaign. 

  • USDA | Led the development of the second evolution of the Food Guide Pyramid logo and branding.

Other notable clients | Campbell’s Soup Company, Dixie Paper Products, Procter & Gamble, Abundant Forests Alliance, The Almond Board Association, IRS, National Institute of Mental Health, National Safe Boating Council, Discovery Museum, Alzheimer’s Association and USDA.


THE KAMBER GROUP | Senior Designer | 1989 - 1994

Clients | The Washington Post, Marriott International, American University, George Washington University, Center for Marine Conservation and James River Paper Company

education

Virginia Commonwealth University | Bachelor of Fine Arts