My resume.
I’m a visionary creative leader with over 25 years of experience developing nationally acclaimed campaigns that launch products, shift behavior, ignite advocacy, and serve the public good. Based in the D.C. market, I’ve had the privilege of working with top global agencies and leading integrated marketing efforts for premier organizations including NIH, HHS, CDC, FDIC, Campbell’s, Crayola, Marriott, and the Washington Post.
Over the years, I’ve built lasting client relationships, driven agency growth, won multimillion-dollar accounts, and empowered creative teams to realize their full potential. My work blends strategic insight with creative excellence to solve complex challenges with clarity and impact.
In 2018, I was honored as one of Ogilvy’s top 30 leaders nationally, and in 2019, I spoke at the DC Addys after receiving the Best in Show award—two milestones that reflect both the creative and leadership contributions I bring to every team and campaign
experience
Fors Marsh Group Arlington, VA | February 2022 – Present
Lead cross-functional teams in concept development, branding, strategic planning, and new business pursuits.
Directed the rebrand of NIH NINDS Know Stroke, a national initiative to reduce stroke risk, including a robust website and content strategy for consumers, clinicians, and partners.
Led NIH NINDS Mind Your Risks, a social campaign targeting Black men to manage blood pressure and reduce stroke/dementia risk, achieving a 1000% spike in website traffic within one month.
Creative Director for HHS OIDP Giving Equals Living, a national blood and plasma donation campaign deployed across TV, radio, print, OOH, social media, and digital platforms.
Spearheaded Fors Marsh’s own rebrand, aligning internal and external messaging to elevate market positioning.
Creative Director Consultant | Reston, VA | 2021 - 2022
Providing creative counsel, creative strategy and new business development. Managing creative teams, client presentations, concept development and production.
Creative Director for ICF Next for the Office of Minority Health account. Managing a team of designers, art directors, copywriters to produce national vaccine campaigns for multiple underserved minority audiences in social, video and print.
Partnered with Fors Marsh Group to win the CDC Bring Your Brave campaign and the CDC Screen for Life campaign. Collaborating with FMG, Edelman and Brunet Garcia on creative strategy, creative campaign materials and providing senior counsel.
Clients | Advoc8, Fors Marsh Group, Hattaway Communications and ICF Next.
OGILVY | Washington, DC | Senior Vice President, Creative Director | 2010-2020
Led Ogilvy DC’s creative vision while cultivating and managing creative teams and national campaigns. Oversaw the creative strategy, concept development and production of Ogilvy DC’s most recent award winning campaign, #22Victories. Collaborated with strategists, researchers, brand planners, producers and account managers—to ensure work was effective, on budget and exceeded performance metrics.
Managed and inspired a team of art directors, designers, copywriters, producers and freelance staff.
One of thirty women nationally selected to be in Ogilvy’s 30 for 30 program in 2018, an initiative to elevate women leaders within the company. Created a film for Ogilvy’s global CEO to showcase the program internationally.
Led the Women’s Leadership Professional Network to champion female talent and leadership. Held quarterly events for the DC community, including speed mentoring, brand workshops, self defense classes and panel discussions.
Inspired a culture of creativity by hosting weekly creative meetings, happy hours and attending local and national creative events.
Oversaw creative strategy, concept development, and production on campaigns, including:
Medela | Pitched, won and created the #22Victories campaign to encourage new breastfeeding moms. The social campaign reached more than 90 million people through traditional media, social media and blog posts. It resulted in 30% increased visits to Medela’s Instagram with approximately 8,000 new followers and 80,000 overall visits between June and November 2018 and resulted in nearly 1.3 million engagements on Medela’s social channels. Won multiple national industry awards.
HHS | Created and led the What is Brain Health? campaign to educate older Americans about the importance of taking care of their brains. The multi-year campaign featured Marcia Gay Harden and Hector Elizondo in TV, radio, OOH and social media advertising. We also worked with local and national partners to sponsor brain healthy community events. The campaign earned 147 million media impressions, drove over 415K visitors to BrainHealth.gov and created a strong online presence on Facebook with over 67K fans. Won multiple national awards.
National Association of Broadcasters | Pitched, won and created the campaign Ok2Talk to destigmatize mental illness by creating an online community where teens could share their personal stories of recovery and hope. Within the first two months of launch, the number of helpline calls increased by 7% and within a year reached an audience of 1.3 billion people with over $35 million in donated media.
CDC | Led the rebrand for the national PSA campaign, Inside Knowledge, that brought awareness to gynecologic cancer through videos, digital and social platforms.
USDA | Led major rebranding, including new identity system and positioning for Rural Development to educate people that rural America is integral to America’s spirit and character and provides all Americans with their everyday essentials.
NINDS | Created national campaign and website for Mind Your Risks to bring awareness to the link between stroke and dementia and how they are more likely to affect people with high blood pressure.
CDC and The White House | Created social content for the Crisis Next Door campaign using user-generated videos and heartbreaking statistics to bring awareness to the ongoing opioid crisis.
Other notable clients | National Heart, Lung and Blood Institute, IRS, FEMA, Merck, New York University, CMS, Yellowstone National Park, INOVA and First 5 LA.
PORTER NOVELLI | Washington, DC | Senior Designer - Creative Director, 1995-2010
Advanced from Senior Art Director to Creative Director to produce award-winning campaigns at a national level:
American Lung Association | Created the Quitter in You campaign, which was chosen as one of PR Week’s highlighted campaigns in 2010. The campaign featured print, video and marketing materials for the national launch.
March of Dimes | Launched National Premature Day through an integrated marketing campaign that brought attention to premature infant birth through TV, print and radio.
FDIC | Launched a national integrated campaign, Never Lose a Penny, featuring Suze Orman, a celebrity personal finance expert, to help Americans understand how to use FDIC insurance to protect their money.
Crayola | Partnered with celebrity moms and their children to create the book Celebrate the Scribble to promote the launch of Crayola’s new line of triangular crayons for preschoolers. The campaign brought awareness to the significance of creativity on early childhood development.
Marriott | Featured in Print’s Regional Design Annual for Marriott’s Inn-credible Ways to Stay in Touch campaign.
Snack Food Association | Featured in Print’s Regional Design Annual for the National Snack Food Month promotional campaign.
USDA | Led the development of the second evolution of the Food Guide Pyramid logo and branding.
Other notable clients | Campbell’s Soup Company, Dixie Paper Products, Procter & Gamble, Abundant Forests Alliance, The Almond Board Association, IRS, National Institute of Mental Health, National Safe Boating Council, Discovery Museum, Alzheimer’s Association and USDA.
THE KAMBER GROUP | Washington, DC | Senior Designer | 1989 - 1994
Clients | The Washington Post, Marriott International, American University, George Washington University, Center for Marine Conservation and James River Paper Company
education
Virginia Commonwealth University | Bachelor of Fine Arts