Would you join a clinical trial?
This was the next phase of the What is Brain Health? campaign with a critical mission: recruiting volunteers for clinical trials—the only path to discovering a cure for Alzheimer’s and dementia.
In partnership with the National Institute on Aging, we created a suite of videos featuring real participants who shared their personal experiences. Their stories gave an authentic, human face to research and inspired others to step forward, turning awareness into action.
“I know the first person to be cured of Alzheimer’s disease will be in a clinical trial.”
— Laura Baker, PhD, Associate Director, Wake Forest Alzheimer’s Disease Research Center
Keretha & her mom.
Keretha’s mom had Alzheimer’s and Keretha wanted to help future generations so that they wouldn’t have to go through the heartbreak she and her family experienced.
Will and his parents.
Both of Will’s parents had dementia. He took care of them for years before he put them in a memory care facility. He joined the clinical trial to help find a cure. He also found support. The life of a caregiver has a lot of challenges and can be very isolating.
“The strength of an actual caregiver is incredible. It’s one of the hardest things a person can do.”
— Nathaniel Chin, Phd, University of Wisconsin, School of Medicine and Public Health
Bob and his daughter.
Bob really loved science. He joined a clinical trial to help science and help his daughter who had Downs Syndrome. She was at risk for having dementia before she turned 50.
Kay’s story.
Kay’s mom had dementia as well as other family members. She knew she was at risk for it. She volunteered in a five-year study.
