10,000 New Yorkers needed.
The goal—get 10,000 humans in New York to contribute their personal data to help scientists unlock the secrets behind health issues that have been plaguing mankind for decades.
We created the brand, the website, mini documentaries of New Yorkers, launch materials for a metro takeover, van designs and direct mail for recruitment.
“The hope is that in the vast streams of data—around 250 gigabytes of information on each subject every year, the equivalent of a computer hard drive—patterns will emerge that will help improve public health, education and decision making.”
— Paul W. Glimcher, Neuro-Economist, New York University
‘There’s No Place Like New York’ | :90
This film explores peoples attitudes toward the scientific study. We wanted their unscripted thoughts around the data collection, would they participate, did they feel that it was for the greater good.
