We need to talk about mental illness.
Multiple tragedies were the catalyst for this campaign. Sandyhook. The suicide of a Senator’s son. We targeted 18-24 year olds, the age that has the highest number of young adults that are suffering from mental illness. We discovered that they felt ‘alone’ and had no one to talk to. And just talking about it, starts the healing journey.
We filmed teens that suffered from mental illness and were willing to share their story. We created a Tumblr-based community where they could share their personal stories, their struggles, their tragedies, their stories of recovery or hope. It was a safe space for them to talk about it.
The campaign had amazing results and there was a dramatic increase in calls to the helpline following the campaign launch.
There is nothing more rewarding in this business than doing work that makes a difference.
‘Everyone Deserves a Dream’ | :60 TV
This film was based on the idea that everyone deserves a dream. But those who suffer with mental illness, find it hard to be hopeful for the future. We encouraged them to talk—about their dreams, their mental illness, their pain, their hope. Talking can begin the healing process.
Clare & Elena | :15
Authenticity is always powerful. Even in just fifteen seconds.
OK2TALK.org was featured on Tumblr’s app homepage as a trending blog in the first 3 days of launch. The site received more than 1.2 million page views, 30,889 followers and 7,200 submissions.
The site also had more than 126,000 clicks on the ‘Get Help’ button, which took visitors to mentalhealth.gov and suicide prevention resources.
“Thank you so much for this blog. It has helped me want to live life more than I did before. “
— Post from OK2Talk.org
