Elevating a National Priority: Fitness & Nutrition
Former First Lady Michelle Obama launched the Council to spotlight the urgent need for daily physical activity and obesity prevention. To drive nationwide awareness, the campaign tapped NFL quarterback Drew Brees and Olympic gymnast Dominique Dawes as co-chairs. Their star power and credibility fueled a multi-channel effort—TV, print, and radio—that inspired families to get active and embrace healthier lifestyles.
The campaign reached millions of Americans, generating widespread media coverage, national conversation, and measurable engagement across communities. By blending celebrity influence with a unifying health message, the Council transformed awareness into action—making fitness and nutrition a priority for families nationwide.
‘The Most Important Game of All’ | :30 TV
Drew Brees is a national football hero, he is also the dad of four kids. He knew how important physical activity was to their health.
“The [President’s] Council will play an important role in our effort to help combat childhood obesity in this country and I am grateful to the athletes, chefs, doctors and nutrition experts who are volunteering their time on the Council to help make a difference.”
— First Lady, Michelle Obama
‘How to Succeed in Life’ | :30 TV
Dominique Dawes is a famous Olympian. She is also the mom to four kids. She knows how important physical activity is to their overall health and well-being.
