The Cost of Not Preparing? Everything.
That insight drove a nationwide campaign to get Americans ready for natural disasters—tornadoes, earthquakes, wildfires, floods, winter storms, and hurricanes.
We used a two-pronged approach: first, powerful testimonials from real survivors who shared what they learned, inspiring others to take preparedness seriously. Then, we balanced urgency with accessibility—creating entertaining, animated videos that walked audiences through practical, step-by-step preparation for each type of disaster.
By combining emotional storytelling with clear, actionable guidance, we turned awareness into life-saving action.
‘When the Earth Shakes’
:90 Animation to demonstrate the actual steps you need to take to be prepared for an earthquake.
‘When the Sky Turns Gray’
:90 Animation to demonstrate the actual steps you need to take to be prepared for a winter storm.
‘When the Fire Starts’
:90 Animation to demonstrate the actual steps you need to take to be prepared for a wild fire.
“Natural disasters occur and that’s just a way of life.
If you haven’t been affected, you will.”
— Fire Chief, Carlsbaad, California
The unthinkable happened.
This film documented the story of three families that went through different natural disasters across the country. Each disaster was devastating to the family involved, each had their own journey and outcome. But they all had a level of preparedness that helped them survive.
Be prepared.
This was a short :15 piece of content to use on social media to drive the urgency of preparedness.
