Are you ready for natural disaster?
A lot of people aren’t. And it could cost them their life.
We needed to get America prepared for all natural disasters—tornadoes, earthquakes, wildfires, floods, winter storms and hurricanes. We took a two-pronged approach.
First, we filmed dramatic testimonials of people who had survived disasters and what they learned to encourage and motivate others to prepare.
Then, we educated and entertained our audience with fun, animated videos that showed the actual preparation steps for each disaster.
‘When the Earth Shakes’
:90 Animation to demonstrate the actual steps you need to take to be prepared for an earthquake.
‘When the Sky Turns Gray’
:90 Animation to demonstrate the actual steps you need to take to be prepared for a winter storm.
‘When the Fire Starts’
:90 Animation to demonstrate the actual steps you need to take to be prepared for a wild fire.
“Natural disasters occur and that’s just a way of life.
If you haven’t been affected, you will.”
— Fire Chief, Carlsbaad, California
The unthinkable happened.
This film documented the story of three families that went through different natural disasters across the country. Each disaster was devastating to the family involved, each had their own journey and outcome. But they all had a level of preparedness that helped them survive.
Be prepared.
This was a short :15 piece of content to use on social media to drive the urgency of preparedness.
